Lanco Toys is a family business founded in 1952 in Barcelona as the first European brand of natural rubber toys. Founder Alfredo was captivated by the creative possibilities and artisanal character of natural rubber. He found its softness and elasticity magical and loved the fact that it had a natural life: it leaves no footprint in the planet for future generations.
Natural rubber requires a handmade approach, a respect towards the timings of nature and an understanding of imperfection as uniqueness. Each toy is unique and unrepeatable, as we humans are.